Marketing fundamentals are still the same as they were two decades back. But back then, a powerful feature was missing. The feature of being able to gather maximum data about one’s marketing efforts.
Free and easy to install Google Analytics allows each and every business owner to eliminate guesswork and make data-driven decisions.
With Google Analytics, being able to know how and where visitors arrived on your online property is highly beneficial. Getting to understand (and verify) the user profile (demographics, interests, behaviors, etc.) is priceless for marketing. But the most powerful feature of it is being able to set up goals and track their progress.
Google Analytics can reveal:
What’s happening right now? (Monitoring; this is so much fun and addicting!)
What happened? (Reporting)
Why it happened? (Analysis)
What might happen in the future? (Prediction and Forecast)